MICHAEL VALE EXPERTISE!
THE DRIVING FORCE BEHIND 46 SYDNEY BASE HOSPITALITY OPERATIONS
Michael Vale is a veteran Sydney hospitality conceptual creator, operator and project manager. From a 50-seat concept Café up to a full Sydney CBD Pub, Michael Vale has always believed that if you wish to penetrate the Sydney market, you must introduce a new concept that is truly unique and iconic. (click on business philosophy and services)
Once you create something truly different, his philosophy is that you have no real competition as your product(s) simply do not exist in the local market, granting your new operation an overwhelming ‘Point of Differentiation’.
To prove this point, three of Michael’s Sydney projects have landed (with exclusive stories) on Channel 7 Sydney Nightly News, BRW Magazine, The Sydney Morning Herald and a host of stories and editorials going back over 25 years (click on media-marketing page)
Michael tours the world sourcing new and iconic ideas and concepts in food-alcohol and entertainment for the Sydney Hospitality market.
Sydney harbor’s first spectacular ‘Dinner in the Sky’ launch
Once you have launched a 22-seat Restaurant hanging off a crane over Sydney harbour, anything else is a ‘piece of cake’
"Michael gives all new clients a free 2-hour exploratory meeting in his Sydney CBD office to understand his client’s desires and goals and discuss the many unique opportunities in today’s challenging Sydney market.
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"I pride myself in creating revolutionary culinary experiences that leave a mark on the world. I like to challenge conventions. I am a thought leader and visionary."