There are a host of "sizzling" hot commercial opportunities in the Sydney market today. We have unique Cafe-Bar and restaurant ideas and concepts, but there is no greater opportunity than the launch of a new Australian Craft Beer Bar chain:
It is no secret that just as in the United States and in the United Kingdon and in New Zealand, the Australian craft beer industry is on the rise, with the establishemnt of a number of high profile branding names in Sydney Brisbane and Melbourne.
It is perfectly clear for anyone who cares to look, that the large national brewing companies, both local and international are buying up smaller Australian craft brewers, and bringing them into their portfolios.
This is evident in the purchase of Little creatures by Lion Nathan for a staggering $380 million dollars, down to the sale of the Bavarian Beer Cafes for a whopping $200 million dollars.
All these remarkable prices are paid for the one underlying reason. They want their branding names and client bases for their own national plans. (google out: sale of little creatures and sale of urban purveyor group)
This project is created and designed right from the start to attract a large local or international brewer or franchising company and triple or quadruple the initial investment.
So here is the idea.
Between New South Wales, Victoria and Queensland there would be in excess of 50 quality craft brewers that would seel their back teeth to get a chance to place a number of taps in the boyuant Sydney market.
They simply cannot get taps into the major hotels and pubs as they are controlled by a host of national brewers. We appoint one of these brewers to be in the deal with us, and agree to a purchase option at an agreed sell out threshold.
There are dozens of examples of quality producers that would be bowled over by the opportunity. We then brand and trademark a new Beer Brand. We use this brand in underpinning the new bar operations, just like James Squire/4 Pines/Murray's and many other similar high end operations throughout NSW, Victoria and Queensland.
We then allocate a 5 star Sydney footprint and launch the new operation, with a clear and distinct point of differentiation in every way imaginable.
- Bar style and presentation
- Food concepts and open kitchen designs
- Live and electronic entertainment